Speakers
Ignacia Orellana
Money talks: Estimating the cost and value of service design
This workshop will show you how to use service design tools to spot opportunities to improve services; estimate the cost of pain points and organisational waste and create a case to invest in service design.
You might be aiming to:
- Employ a service designer
- Build a service design team
- Run a service design focussed or lead project
- Get training in service design for you or your team
This session will take a learning-by-doing approach. There will be a bit of theory but mainly lots of interactive exercises and activities.
You’ll learn:
- How to estimate the size of a service design problem
- How to estimate the cost and value of service design work
- How to construct a compelling narrative for service design
- The harm numbers can cause and what you can do about it
This workshop will show you how to use service design tools to spot opportunities to improve services; estimate the cost of pain points and organisational waste and create a case to invest in service design.
You might be aiming to:
- Employ a service designer
- Build a service design team
- Run a service design focussed or lead project
- Get training in service design for you or your team
This session will take a learning-by-doing approach. There will be a bit of theory but mainly lots of interactive exercises and activities.
You’ll learn:
- How to estimate the size of a service design problem
- How to estimate the cost and value of service design work
- How to construct a compelling narrative for service design
- The harm numbers can cause and what you can do about it
Ignacia is an independent design consultant, specialising in service design, research and design strategy.
Her work focuses on the public sector organisations in the UK and other countries such as Canada, Chile, and Mexico.
She built and led design teams and is a skilled design trainer, mentor and facilitator. She’s helped teams and organisations design and deliver joined-up, equitable, inclusive, and accessible services.
Before becoming independent, Ignacia spent 5 years at the Government Digital Service as a Lead Service Designer, where she worked on numerous high profile services - like GOV.UK's Brexit and Covid content and the GOV.UK Design System. Her experience also involves the design of governance models, support systems and all the things that happen in the background to enable good services for users.
Pronouns: She/Her