Announcing our extended partnership with Optimizely

Our Optimizely partnership

The ability to surface, customise and experiment with product information at the point of purchasing or ordering is a huge opportunity for organisations and consumers looking to effect or make responsible buying decisions.

Well-designed and optimised digital products and services can have a huge impact on helping users make these decisions, which is why we’re thrilled to announce the expansion of our partnership with Optimizely to help our clients deliver just that.

Optimizely is a Digital Experience Platform (DXP) that provides customers with a comprehensive solution for customising, testing, and optimising their digital experiences.

Nexer Group have enjoyed a partnership with Optimizely (formerly Episerver) for over 10 years. As gold partners, we're working with Optimizely across our global teams to design, develop, and optimise engaging products and services for our clients.

Jessica Dannemann, Optimizely Senior Vice President, and Head of Worldwide Partner Ecosystem sees the partnership as a great opportunity for Optimizely’s global client base, she commented: “Together, Optimizely and Nexer Digital can provide a comprehensive solution for businesses looking to create and optimize their digital experiences.

“Optimizely's platform can be used to manage and optimize digital content, commerce, and marketing, while Nexer Digital can help design and build those experiences to ensure they are engaging and effective. This fantastic partnership allows brands to improve their digital experiences and drive better business outcomes, such as increased engagement, conversions, and revenue.”

Our expanding technology group

This expansion coincides with the recent growth of our technology group, both in the UK and globally. By collaborating with other businesses within the wider Nexer Group, we're able to offer access to technology leadership in Sweden, the UK, and the US, as well as the significant capabilities of our delivery teams in India, Colombia and Poland. This allows us to work with global brands on major strategic digital programmes, including large agile deliveries and continuous support and optimisation work. All while offering a 24/7 service desk function for our clients.

Nexer’s Unified Commerce business has also expanded its operations in the UK, and together we have several complementary services focused on digital engagement and transformation. Specifically, we're excited about exploring responsible retail and manufacturing, where clients seek omnichannel solutions that are accessible, trusted, and sustainable. Web content, digital asset, and product information management all have a clear role to play in supporting organisations that are shipping and transacting at scale, and we're excited to work with our UK colleagues on further projects in this area.

The expansion of our partnership with Optimizely is a significant development for us, and we're looking forward to the opportunities it will bring. Collaborating with our colleagues across the globe, we're excited to provide innovative and inclusive digital solutions to our clients.